anda: Icelandic for breath

about anda.

Our Mission

At Anda, our mission is to empower individuals to take control of their physical and mental health by providing them with the tools and guidance they need to optimize their wellbeing. We are dedicated to helping our users achieve their highest potential and become the best version of themselves through innovative products like the Anda Arctic, the world's first ice shower contraption, enhancing health and fitness goals through the transformative power of cold therapy.

Our Approach

We believe that optimal health starts with conscious breathing. By developing healthy breathing habits, individuals can lower stress levels, improve focus and productivity, and enhance overall wellbeing. Our holistic approach involves not only personalized breathing exercises delivered through a stylish wearable device and mobile app but also introduces innovative products like the Anda Arctic, revolutionizing cold therapy for an all-encompassing health and wellness experience.

Our Commitment

At Anda, we are committed to providing our users with innovative and cutting-edge technology that empowers them to optimize their health and wellbeing. We understand that wellbeing is multifaceted, and our commitment extends to offering a range of products, from wearable devices facilitating guided breathing exercises to the Anda Arctic, ensuring diverse avenues for individuals to explore and prioritize their health. We continuously strive to improve our products and user experience, committed to being authentic, inclusive, and supportive in all that we do.

Our Vision

Our vision at Anda is to create a world where individuals have the tools and guidance they need to take control of their physical and mental health and optimize their overall wellbeing. We believe that by developing healthy breathing habits and incorporating transformative experiences like cold therapy with the Anda Arctic, individuals can unlock their full potential and achieve their goals. Our vision is to be at the forefront of the breathwork and cold therapy movement, empowering individuals to take charge of their health and wellbeing, one breath at a time.

james mcwhinney co founder and ceo of anda

James, Founder & CEO

Hi there!

I'm James, from Melbourne, Australia. My passion lies in human optimisation and empowering people to improve their wellbeing. That's why I wrote The Wellbeing Revolution, a book that aims to help individuals take control of their physical and mental health. At anda, we believe that optimal breathing can dramatically reduce or remove the symptoms of many of the world’s biggest health ailments. We're committed to making a positive impact on people's lives by providing innovative solutions that help them live better.

James McWhinney Linkedin
elisabet yr sigurdardottir co founder and cto of anda

Elisabet, Founder & CTO

Hi everyone, I'm Elisabet. I'm deeply passionate about health and wellness, with a keen interest in the transformative power of breathwork. This passion led me to create Anda, a wearable device that can help people optimize their breathing and improve their overall well-being.

Coming from Iceland, where a deep connection with nature is ingrained in our culture, I have a particular passion for cold immersion. The Icelandic tradition of enjoying ice baths, coupled with the invigorating experience of swimming in the arctic cold ocean, has deeply influenced my perspective on well-being.

Elisabet Sigurdardottir Linkedin